The Dirty Little Secrets of Getting Your Dream Job
Business & Finance / April 10, 2018

The Dirty Little Secrets of Getting Your Dream Job Product DescriptionDrawing on his extensive experience evaluating applicants for his marketing agency, and featuring stories based on real-life situations, sample cover letters, resumes, and straightforward advice, Don Raskin’s The Dirty Little Secrets of Getting Your Dream Job offers all the necessary tools for navigating the tough job market and securing your dream job.Don Raskin owns and operates MME, an advertising and marketing agency in New York City. During his twenty-five years at the agency he has interviewed hundreds of new college graduates for positions within his agency and has placed a strong emphasis on entry-level recruitment for positions in creative, account management, traffic, and production. Raskin has also mentored countless students and their parents on best practices for the job search. Over the years, Raskin has kept exceptionally detailed notes on the interviews he has conducted, observing the good, the bad, the ridiculous, the irreverent. He also has a treasure trove of over-the-top cover letters, resumes, interviews, and post interview follow-ups he has conducted and received. Now, he wants to share all the wisdom and insider secrets he has gathered to help students and first-time job seekers find a job in this economy….

Champions Wanted: Promoting Exports in the Middle East and North Africa (Directions in Development;Directions in Development – Trade)
Business & Finance / April 3, 2018

Champions Wanted: Promoting Exports in the Middle East and North Africa (Directions in Development;Directions in Development – Trade) Product DescriptionWhile other emerging regions have been thriving, the Middle East and North Africa (MENA) region’saggregate export performance over the past two decades has been consistently weak. Using detailedfirm-level export data from Customs administrations, Champions Wanted explains why. One central finding ofthe book is that the size distribution of MENA’s exporting firms is suggestive of a critical weakness at the top.With the exception of the top firm, MENA’s elite exporters are smaller and weaker compared to their peers inother regions. The largest exporter is alone at the top―Zidane without a team. MENA countries have failed to nurture a group of export champions, which critically contribute to exportsuccess in other regions. Part of the reason behind this weak export performance is the lack of a competitivereal exchange rate. The deleterious effects of an uncompetitive currency can be traced all the way down tothe firm level, hurting expansion at the intensive and extensive margins and preventing the emergence ofexport takeoffs. The lack of heavyweight exporters at the top of the distribution also reflects the region’sfailure to push for trade and business climate reforms energetically….

She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur
Business & Finance / March 27, 2018

She Means Business: Turn Your Ideas into Reality and Become a Wildly Successful Entrepreneur Product Description More and more women are starting to feel like there are so many opportunities out there to turn their ideas into a reality, build a successful business and do what they love. The problem is that they don’t really know how to go about it, and so they set off on their entrepreneurial journey and quickly feel out of their depth, overwhelmed, confused and like they’re crazy for even thinking that they could do it. The purpose of this book is to inspire and empower these women to take back control of their mind, their ideas and businesses, and to provide strategies for them to make it happen. This book is full of personal stories, tips and exercises to inspire you and get you in to action. Honest, realistic and practical, She Means Business speaks to today’s creative, ambitious and talented generation of female entrepreneurs, as well as those that wish to join their ranks by following their dreams.

The Book on Rental Property Investing: How to Create Wealth and Passive Income Through Smart Buy & Hold Real Estate Investing
Business & Finance / March 20, 2018

The Book on Rental Property Investing: How to Create Wealth and Passive Income Through Smart Buy & Hold Real Estate Investing Product DescriptionPractical, real-world advice for those looking to build wealth and cash flow through rental properties! The Book on Rental Property Investing, written by real estate investor and co-host of the BiggerPockets Podcast Brandon Turner, contains nearly 400 pages of in-depth advice and strategies for building wealth through rental properties. You’ll learn how to build an achievable plan, find incredible deals, pay for your rentals, and much, more more! Real estate investing will never again be the same! If you’ve ever thought of using rental properties to build wealth or obtain financial freedom, this book is a “must-read.”

The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to Be and Embrace Who You Are
Business & Finance / March 20, 2018

The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to Be and Embrace Who You Are Product DescriptionNew York Times best-selling author and professor Brené Brown offers a powerful and inspiring book that explores how to cultivate the courage, compassion, and connection to embrace your imperfections and to recognize that you are enough.Each day we face a barrage of images and messages from society and the media telling us who, what, and how we should be. We are led to believe that if we could only look perfect and lead perfect lives, we’d no longer feel inadequate. So most of us perform, please, and perfect, all the while thinking, What if I can’t keep all of these balls in the air? Why isn’t everyone else working harder and living up to my expectations? What will people think if I fail or give up? When can I stop proving myself? In The Gifts of Imperfection, Brené Brown, PhD, a leading expert on shame, authenticity and belonging, shares what she’s learned from a decade of research on the power of Wholehearted Living–a way of engaging with the world from a place of worthiness. In her ten guideposts, Brown engages…

The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter)
Business & Finance / March 20, 2018

The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter) Product Description Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.   In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out–not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services.   At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a…